IHob- Good or Bad Marketing?
Last June, the infamous IHop, tweeted that they were going to change their name to "IHob" for International House of Burgers, instead of pancakes. This tweet got a lot of attention, mostly negative, but a lot of it was all in joking fun. This was a temporary marketing trick that IHop used in hopes of increasing sales and bringing more attention to their brand, because they haven't been doing so well. IHop's value proposition is, "offering an affordable, everyday dining experience with warm and friendly service." However, I think that their value proposition should have to do with their pancakes, because that is what they are truly known for. I don't know anyone who goes to IHop for anything other than a cheap stack of pancakes at 1am because every other restaurant is closed. That is what they need to capitalize on. If they want to be successful in this day and age, they should be focused on marketing that they are one of the only cheap sit down re